The Wall: Ushering back in an era long forgotten

Located at the W South Beach Hotel, The Wall Lounge is the newest attraction on South Beach. It is the latest venture of Eric and Francis Milon of The Opium Group, and Karim Masri and Nicola Siervo who have brought us such venues as Mynt and Mokai.

The Wall Lounge at the W South Beach HotelIt is not a large venue, and it doesn’t want to be. The theme at The Wall is that it doesn’t need a VIP section, it is the VIP section. It doesn’t hurt that it looks like a million bucks either. The boutique lounge is divided into two sections: a small bar with black lacquered walls right as you walk in, and the main room decorated in a black-and-gold motif with mirrored walls. Completely contemporary in design, from the moment you walk in there is an air of luxury and sophistication that is hard to find in today’s South Beach nightclub scene.

Without any of the usual promotions typical to South Beach nightclubs, The Wall has already built an extraordinary base crowd. With every visit I found the venue to be filled to the brim with crème de la crème. The elitist attitude carried here is reminiscent to a time when getting in meant either being VIP or looking VIP. That being so it has already put together one of the best-looking crowds I’ve seen on South Beach in a very long time.

The Wall Lounge at the W South Beach HotelTrue to form with the W’s standards, the service was impeccable from the doorman to the bartenders. This goes to prove that you can run an exclusive South Beach club with none of the attitude. To top off this exquisite package, The Wall has the sounds of Ross One on Fridays and Stephan Luke on Saturdays to keep you dancing till you drop.

With gorgeous people and local as well as not-so-local celebrities already making this their regular haunt, The Wall is slowly but surely ushering back in that “it” factor missing from South Beach weekends for so long. This intimate venue, with its luxurious look and sophisticated style is sure to please everyone. So put on those Louboutin stilettos or that Armani jacket you’ve been waiting to wear, and get ready to party like a rock star.

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